Role and Impact

Recognizing a crucial need within the Developmental Disabilities and Early Childhood Supports Division (DDECSD) of the King County Department of Community and Human Services, I filled in as a designer, copyeditor, and communications consultant for their annual School-to-Work Transition Fair. In this role, I went beyond expectations to create a comprehensive branding and communication strategy that enhanced the visibility and success of the event.

Deliverables

• Developed engaging promotional materials, including a video, graphics, and written assets for a branding and social media kit.

• Formulated a comprehensive communications and social media plan for the DDECSD team and their partners, paving the way for effective promotion and outreach.

• Consulted closely with the King County team and event partner Wise to develop a cohesive and impactful communication strategy.

Communications

• Authored compelling blog posts and curated corresponding social media copy to boost the event’s exposure.

• Revitalized email marketing content for targeting families and community partners, refining the strategy to increase engagement.

• Devised a targeted paid social media campaign to further promote the event and its essential resources.

Discover More

Blog: Join us at the 2021 King County School-to-Work Virtual Transition Fair

Reflection: “This project highlighted the transformative power of strategic communication in enabling community engagement and resource sharing. The compelling visual and written assets I created were crucial in promoting the event and its mission of aiding youth with disabilities in their transition to adulthood. By delivering beyond what was asked, I ensured a higher level of engagement and exposure for the fair, enabling more families, educators, and organizations to come together to support these youth.”