Role and Impact

For the 2020 edition of the School-to-Work Transition Fair, I served as a designer, copyeditor, and communications consultant, a role that leveraged my diverse skills to amplify the event's reach and impact. Creating compelling promotional materials and strategically designing communications efforts helped increase awareness of this important event within the community.

Deliverables

• Developed engaging promotional materials, including a video, graphics, and written assets for a branding and social media kit.

• Formulated a comprehensive communications and social media plan for the DDECSD team and their partners.

• Conducted consultations with the King County team and event partner Wise to ensure the communication strategy was aligned and effective.

• Led on-site event photography and video for the 2020 fair, providing dynamic visual documentation.

Communications

• Authored captivating blog posts and created corresponding social media copy to boost event promotion.

• Edited and strategized email marketing content for targeting families and community partners.

• Created a targeted paid social media campaign to highlight the event and its resources further.

Discover More

Blog: Join Us at the King County School-to-Work Transition Fair 2020

Flickr Gallery: https://www.flickr.com/photos/kingcountydchs/albums/72157713466241662

Reflection: “Taking on a critical role in the 2020 School-to-Work Transition Fair, I contributed significantly to its success by enhancing visibility and engagement. The vibrant and relevant visual elements, alongside the strategic communications approach, were instrumental in expanding the event's reach. By going above and beyond, I helped facilitate the important work of providing resources and support to youth with disabilities as they transition into adulthood.”