Role and Impact

In an ever-evolving digital world, it is crucial to keep up with the rapidly changing trends in social media. I played a key role in designing and developing "Social Media in 2022," a comprehensive, self-guided presentation for Comm Lead Consulting. This project aimed to assist clients who needed help navigating the world of social media marketing but lacked the necessary specific knowledge or focus areas.

As the lead developer, my responsibilities encompassed researching the social media landscape, curating relevant resources, synthesizing complex information, designing an engaging presentation, and constructing a flexible curriculum that future contributors can readily update.

My efforts resulted in an accessible tool that empowers clients to understand social media marketing fundamentals better, allowing them to identify their unique needs, thus enhancing their chances of successful collaborations with students in specialized work areas.

Deliverables

• Comprehensive research on the social media landscape.

• Design and development of a modern, interactive PowerPoint presentation.

• Compilation and vetting of resources for further study.

• Development of a flexible curriculum that can be updated or built upon.

• Marketing materials for the UW Comm Lead Screen Summit.

Special Aspects

The unique value of this project lies in its multifaceted nature. Not only did it involve understanding and distilling a vast topic area (social media marketing), but it also required creating a modern, engaging, and flexible educational tool. This project required high-level research skills, the ability to synthesize complex information for a specific audience, strong design aesthetics, and a strategic approach to creating a curriculum that could evolve with the fast-paced social media landscape.

Learning Objectives

• Upon completing this independent study, I was able to:

• Research a vast topic area and compile relevant resources.

• Synthesize complex information for target audiences.

• Design a modern and engaging presentation representing Comm Lead.

• Build a flexible curriculum that can be updated/built on by others.

• Address questions from Consulting clients through content.

Reflection: “Developing the "Social Media in 2022" presentation was an enriching and challenging journey. I was required to wear multiple hats: researcher, content creator, designer, and educator. This project allowed me to comprehensively understand the social media landscape and apply my learnings to create an engaging and valuable resource for Comm Lead Consulting clients. Presenting this at the UW Comm Lead Screen Summit was an enriching experience, highlighting the importance of effective and informed communication in our digital age. The success of this project reaffirmed my skills in content creation, design, and curriculum development, fueling my passion for empowering others through knowledge and resources.”